Jennifer Lawrence Web
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Mar 2018

In second is Fox’s Red Sparrow, an adaptation of the first novel in Jason Matthews’ trilogy starring Jennifer Lawrence and directed by Francis Lawrence. Debuting in 3,056 locations, the film brought in an estimated $17 million, which is in line with the studio’s expectations while a bit behind Mojo’s pre-weekend forecast. The film received a “B” CinemaScore and played to an opening weekend audience that was 53% female vs. 47% male and of 79% of its overall audience was over the age of 25.

Red Sparrow also brought in an estimated $26.5 million internationally this weekend. Leading the way was Taiwan with $2.4 million followed by Spain ($2m), Italy ($1.5m) and Hong Kong ($762K). Upcoming markets include Japan (Mar 30), France (Apr 4) and Russia (May 31).

Looking ahead, it’s tough to determine just how well this film will perform based on pre-weekend comparisons, which had us looking at Atomic Blonde and Ghost in the Shell, both of which debuted with over $18 million and, like Sparrow, received a “B” CinemaScore. Neither of those films, however, played to a majority female audience with Atomic’s 51% male audience being the closest while Ghost in the Shell joined Sparrow in playing to an older audience at 76% over the age of 25. Averaging the two films out would point toward a $45 million domestic run for Sparrow, which seems like a reasonable high-end at this point. Source

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