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9
Mar 2018

In second is Fox’s Red Sparrow, an adaptation of the first novel in Jason Matthews’ trilogy starring Jennifer Lawrence and directed by Francis Lawrence. Debuting in 3,056 locations, the film brought in an estimated $17 million, which is in line with the studio’s expectations while a bit behind Mojo’s pre-weekend forecast. The film received a “B” CinemaScore and played to an opening weekend audience that was 53% female vs. 47% male and of 79% of its overall audience was over the age of 25.

Red Sparrow also brought in an estimated $26.5 million internationally this weekend. Leading the way was Taiwan with $2.4 million followed by Spain ($2m), Italy ($1.5m) and Hong Kong ($762K). Upcoming markets include Japan (Mar 30), France (Apr 4) and Russia (May 31).

Looking ahead, it’s tough to determine just how well this film will perform based on pre-weekend comparisons, which had us looking at Atomic Blonde and Ghost in the Shell, both of which debuted with over $18 million and, like Sparrow, received a “B” CinemaScore. Neither of those films, however, played to a majority female audience with Atomic’s 51% male audience being the closest while Ghost in the Shell joined Sparrow in playing to an older audience at 76% over the age of 25. Averaging the two films out would point toward a $45 million domestic run for Sparrow, which seems like a reasonable high-end at this point. Source

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21
Sep 2017

“Third place went to Darren Aronofsky’s mother!, which not only opened with a supremely disappointing $7.5 million from 2,368 locations, but became one of only 19 films to ever receive an “F” CinemaScore suggesting a 60+% drop next weekend and a short-lived theatrical experience. The overall audience was 44% male vs. 56% female, of which 18% were under the age of 25. For star Jennifer Lawrence this is her worst wide debut ever, falling almost $5 million shy of her much-maligned September 2012 thriller House at the End of the Street, which debuted with $12.2 million despite an 11% rating on RottenTomatoes compared to the 68% rating for mother!

Internationally, mother! opened in 16 markets where it brought in an estimated $6 million including $1.3 million in France, $1.1 million in both the UK and Russia, $799k in Germany and $584k in Australia. Upcoming releases included Brazil (9/21), Mexico (9/22), Italy (9/28), Spain (9/29), Korea (10/19) and Japan (1/19).” Source

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